The world of aesthetic medicine is on the rise, with a Global Markets Insights report indicating that it is expected to enjoy a 9.2% growth from 2021 to 2027. Although fillers like Botox and Juvederm have seen tremendous growth over the past decade, the report shows that body aesthetics will spur the industry’s expansion. Consumers are looking more to non-invasive means of tackling problems like stubborn fat, pelvic laxity, reduced sexual pleasure, and loss of firmness. We take a look at three trending procedures that are changing the face of the beauty industry.
Fat Freezing for Stubborn Fat
Fat freezing enables clients to get rid of stubborn areas of fat in zones like the belly, back, and upper thighs. CoolSculpting, an FDA-approved treatment, is arguably the leader in this treatment and currently has a strong global presence. It is considered a ‘lunchtime treatment that can be carried out in around three sessions while the patient is fully awake and working away on their phone or tablet. It involves the application of a small suctioning apparatus that literally ‘freezes’ fat cells (which are eliminated over a matter of weeks through the urine). The procedure can be used in the double chin area as well, making it an excellent alternative for those wanting to target the body and face at the same time.
Many women find that over the years, the pelvic area can lose tightness, resulting in problems such as vaginal laxity, reduced sexual pleasure, more frequent urinary infections, and incontinence. Just a few reasons for reduced elasticity in the vaginal area (in addition to aging) include obesity, having a hysterectomy, smoking, giving birth, and surgery. Laser vaginal tightening is a minimally invasive, efficient, and speedy way to address this problem. It involves the insertion of a laser probe into the vagina to deliver fractionated light and thermal energy. The latter boosts the production of one of the skin’s basic building blocks collagen. The result is a tightening of the vaginal walls.
Many clients wish to tackle the loss of firmness in areas like the face, neck, and body. One technology that can aid in all these areas is radiofrequency, which is used to stimulate the deeper tissues of the skin so that it firms up. Consider the technology similar to that used in vaginal tightening, except that it targets external parts of the body. In modern aesthetic medicine, treatments like Morpheus8 involve the combination of radiofrequency with micro-needling. If radiofrequency stimulates collagen production, micro-needling opens high-precision micro-channels on the surface of the skin to activate the natural healing processes of the skin. As such, modern body firming treatments not only lend targeted areas great firmness but also help regenerate skin cells.
Clients worldwide have become much savvier when it comes to body treatments. They are seeking non-invasive means to reduce stubborn fat, achieve greater firmness, and improve sexual pleasure. Fat freezing, vaginal tightening, and body firming are just three treatments that are making a big difference in the lives of beauty lovers who want results without going under the knife.