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How to Start an Aligner Business?

Starting an aligner business requires careful planning and execution. As you begin this undertaking, there are various variables that add to a successful aligner business.

This article offers some things you should consider to get started. 

Key Things You Need for an Aligner Business

Below are some things you ought to consider when starting an aligner business.

Market research

Begin by conducting extensive market research to understand the demand for aligners in your target market. Analyze competition, pricing, and customer preferences.

Business plan

Develop a detailed business plan outlining your business model, target audience, pricing strategy, marketing approach, and financial projections. This plan will act as your guide.

Legal structure 

Pick a legitimate structure for your business, like an LLC, a sole ownership, or a corporation. Register your business and acquire any important licenses or permits.

Product Sourcing

Decide whether you will manufacture aligners in-house or partner with a dental lab or clear aligner provider. Ensure that your aligners meet quality standards and regulatory requirements.

Regulatory compliance

Familiarize yourself with dental regulations in your region. Aligners often fall under medical device regulations, so compliance is a must. Consult with legal and regulatory experts.

Dental professionals

Partner with licensed dental professionals, such as orthodontists or dentists. They can oversee the treatment process, including patient assessments and treatment planning.

Technology and software

Invest in digital scanning and treatment planning technology. You’ll need software to create treatment plans and 3D-print aligners accurately.

Manufacturing process

If you are manufacturing aligners in-house, set up a production facility with 3D printers, quality control processes, and sterilization equipment.


Hire skilled staff. You will need orthodontic technicians, dental assistants, customer support, and sales and marketing personnel.

Treatment protocols

Develop clear treatment protocols for patients. These should include assessment, diagnosis, treatment planning, aligner production, monitoring, and follow-up.

Online presence

Create a professional website showcasing your services, treatment process, pricing, and contact information. Work on including SEO (search engine optimization) to enhance online visibility.

Marketing and sales

Develop a marketing strategy to reach potential customers. Utilize online advertising, social media, and content marketing to promote your aligner services. Consider partnerships with dental clinics.

Pricing strategy

Determine your pricing strategy, which may vary based on the complexity of cases and market competition. Be transparent about costs and payment plans.

Patient onboarding

Smooth out the patient onboarding procedure. If possible, Provide remote consultations and give clear directions for taking quality dental impressions or scans.

Quality control

Lay out thorough quality control processes to guarantee the precision and fit of aligners. Routinely assess and work on your manufacturing and treatment procedures.

Customer care

Provide great customer support to address patient requests, concerns, and treatment progress updates on time.


Starting an aligner business needs a blend of dental mastery, technological framework, and good marketing efforts. Developing trust with patients and delivering great aligners are fundamental for long-term success.

Remember to always seek guidance from experienced experts to easily navigate the complexities of the dental and orthodontic industry.


World of Medical Saviours (WOMS) is a website formed by a group of medicos who are embarking to provide facts, tips and knowledge related to health and lifestyle. This website proves to be a great platform for the medical enthusiast and also for those medicos searching to outgrowth their knowledge about the medical field.

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